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samsimon“When people make donations to nonprofits, they want to know that their money goes to good use.” — Sam Simon

An article that’s gone viral recently caught the attention of our staff here at Veterans Matter. When Sam Simon, co-producer and developer of The Simpsons, was diagnosed with colon cancer, he decided to donate his remaining fortune to charities. Simon left production of The Simpsons in 1993, but retained an executive producer title, accruing him a lot of money in royalties every year after. He began the Sam Simon Foundation, which takes stray and rescue dogs that might otherwise be euthanized and trains them to become service animals. Simon devoted himself to a life of philanthropy, exclusively with organizations that saw immediate, visible results in their fundraising.

Veterans Matter was started because founder Ken Leslie saw a widespread problem with a simple solution. He saw a gap where funds could be allocated to produce those immediate results. By working directly with HUD-VASH, Veterans Matter has been able to direct money straight to homeless veterans who are waiting to get into their voucher-assisted housing. There are a large number of these vouchers handed out to homeless vets in each state, but HUD-VASH doesn’t provide the initial funds for a rental deposit, leaving a lot of housing-qualified vets on the streets. Much like Sam Simon, Veterans Matter works only to produce immediate, visible results. Our priority is efficiency and transparency: 100% of each dollar you donate goes toward the program.

VM operates with efficiency and urgency, and our fast-acting model is attracting the attention and support of celebrities such as Ice-T, Stevie Nicks, John Mellencamp, and Katy Perry. Fueled by the influence of our celebrity supporters, our donors have raised enough funds for us to house over 400 veterans.

Every time YOU donate, a vet on the street is one step closer to regaining domestic autonomy. If we all pitch in $5 right now, we could house every vet in America. That’s action with immediate results. That’s the power of Veterans Matter.

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Winner Scott Vaughn (left) with star Katy Perry and Veterans Matter founder Ken Leslie backstage in Cleveland.

Winner Scott Vaughn (left) with star Katy Perry and Veterans Matter founder Ken Leslie backstage in Cleveland.

How Katy Perry Housed 22 Homeless Veterans & Sparked Operation Mid-Atlantic

Those who have been with us throughout the years know we are huge on giving credit where credit is due. This is the story of how Harry Sandler inspired Katy Perry, who inspired Scott Vaughn, who has now started Operation Mid-Atlantic with the goal of raising a million dollars to house 1200 homeless veterans.

Harry Sandler has been a pal of 1Matters for about 5 years. We met him when we recorded the 1Matters and World Homelessness Day videos with John Mellencamp. John had talked Harry out of his 3rd or 4th retirement to again manage his tour, which he had done for four decades.

In addition to being the tour manager for every big name you can think of, Harry also happens to be a brilliant, I believe genius level, photographer. On his travels to places we will never visit, he catches these incredible landscapes, which magically create an emotional response to the images.

As he was retiring after that tour he offered to have a gallery showing of his work in Toledo, with proceeds benefiting 1Matters. The events were huge successes, but more importantly a strong friendship was forged between Harry and all of the 1Matters team.

Our third annual Toledo exhibit was cancelled when he was again called out of retirement to be Katy Perry’s tour manager for the Prismatic World Tour.

Even though Katy is not doing ticketed public meet and greets on this tour, through the power of Harry and Katy’s compassion for our veterans, Harry was able to get a meet and greet for Veterans Matter to auction. The winner would be the superstar’s VIP guest, able to enjoy her show and to also meet with her backstage.

The winner was Scott Vaughn, a partner at Ernst and Young, in the DC area. He was a fan of Katy’s, and an even bigger fan of our veterans. He had an incredible day in Cleveland on August 14th, and he and I went to the pre-show VIP party, wandered around backstage, enjoyed exceptional seats, and of course, were enthused with meeting Katy herself.

The meeting was in a room adjacent to the stage. She bounded in dressed in a pepperoni “onesie” with her hair in a tight bun, ready to hit wardrobe for the finishing touches before she hit the stage. She spent about twenty minutes there, and during her time with us she was kind, engaging, and funny.

It happened that, on the day before, August 13th, we received a call from the VA in Austin, Texas; they requested deposits for 17 unhoused veterans for a special site project. Katy and Scott’s donation went to cover those 17 veterans, and five more in Michigan.

When we told her 22 veterans had been housed because she cared, she was grateful to Scott. “Thank you so much for helping Veterans Matter, it is so important that we help those who fought for our freedom,” she told him.

As we walked back to our seats after the meeting, Scott said he wanted to start a Mid-Atlantic chapter of Veterans Matter and help as many veterans as he could. Coincidently, I had been booked to give the keynote address at the Project Management Institute dinner in Washington, DC the following Tuesday, so we decided to meet for breakfast the morning after the speech. But for tonight, we enjoyed the show.

If you have never been to a Katy Perry show, you have to go some time. It is one of the most advanced technological extravaganzas ever staged. Yet, despite the mammoth size of the show, the magic of Katy Perry was clearly evident. She is able to do what few performers have done in a show of that size – perform it as if it were personally TO each and every one of the 20,000 or so fans in attendance, 1 at a time.

Between songs she would have these soft moments just between her and you, the audience, and talk about some things you might be struggling with. Each solution seemed to point to the same thing: Be yourself, love all, and fly.

The following Tuesday I flew down to give my talk to PMI in DC. Even before I took the stage I liked this group. You know how on any kind of “go help someone days” companies go rake leaves to help people? Not these guys; they want to have a permanent impact. What they are going to do is pick 200 non-profits and then project managers of PMI will help the non-profit execute a project that the non-profit actually needs. How cool is that?! I want to work with them to help expand to other communities where they have chapters.

At the end of my talk I told the 300 people there about the cool string of events above and how we were starting the Operation Mid-Atlantic chapter of Veterans Matter. I invited anyone interested in helping to join us for breakfast in the hotel at 6:30 the next morning. Five came and three emailed their regrets but committed to participate.

Operation Mid-Atlantic set a one million dollar goal; enough to help at least 1200 veterans in the region get housed. I think they will do it. They have these incredible project managers at PMI, led by a man who was inspired to start the chapter because of the momentum created by the compassion of Harry Sandler and Katy Perry to just matter to our American heroes on the streets. Veterans Matter: We take care of our own.

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Shawn Dowling getting 42 cases of water from Enpuzzlement to give to our invalid and shut in veterans. All who now have homes because you supported Veterans Matter. Thank you Michelle Smith Marks and Roy Badenhop for making this possible.

Shawn Dowling getting 42 cases of water from Enpuzzlement to give to our invalid and shut in veterans. All who now have homes because you supported Veterans Matter. Thank you Michelle Smith Marks and Roy Badenhop for making this possible.

Toledo (what we call Operation Hometown, where we initially launched) was been under a water usage ban from 2 a.m. on Saturday, August 2nd through 9 a.m. Monday, August 4th. The ban meant no drinking water, due to algae blooms in Lake Erie letting off a toxin with severe consequences up to liver damage if consumed (and boiling is not an option) left over 400,000 residents in Northwest Ohio and Southeast Michigan without safe water to drink or wash or cook with, and also with no idea on when the ban would be lifted. As you can imagine, that’s an emergency in 80+ degrees, and locations throughout the city ran out of bottled water very quickly, leaving those with limited means without consumable water.

Veterans Matter parent nonprofit, 1Matters, immediately leveraged their community network to arrange for emergency shipments and deployments of bottled water. Our friends made sure invalid and shut-in veterans received the hydration they need. We want to thank Enpuzzlement and Hope & Encouragement for Humanity (HEH) for their rapid response and generosity in aiding during the Toledo water crisis (or Aquapocalypse, if you’re given to melodrama). We also want to thank the many volunteers who helped load/unload semis and pallets of water at various shelters around the community, and in particular to Cherry Street Mission Ministries for stepping up to become a hub of distribution for the community.

We love you, Toledo. Your water may be green, but the hearts of so many of your citizens are pure gold.

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We’re excited to announce that Katy Perry has been added to our cohort of celebrity support of Veterans Matter! We’re auctioning off an exclusive meet and greet VIP concert package for two to the highest bidder through eBay Giving Works. The winner will receive two floor-level top priced tickets, tour merchandise, entry to the VIP preshow party, and more importantly, an exclusive meet and greet with Katy herself! Throughout her tour, she hasn’t offered public meet and greets – this is a Veterans Matter exclusive! Because veterans do matter, and we must take care of our own.

Katy Perry prioritizes giving back, supporting causes such as UNICEF, The Humane Society of the US, and Children’s Health Fund, among many others. We’re very grateful to have such an altruistic spirit supporting our fight to end veteran homelessness. Welcome to the VM Team, Katy, we’re lucky to have you!

To date, Veterans Matter has housed over 350 veterans throughout the United States, providing homeless vets and their families a second chance at domestic autonomy. Join us and Katy Perry in fighting for those who fought for us! We must take care of our own. 100% of the auction’s winning bid will go to house veterans.

This unique opportunity is both fundraiser and awareness campaign. Supporters of the fight to end homelessness for veterans are encouraged to share the social media graphics and links to the auction as well as use the #shine4vets hashtag in their postings. Extra efforts to promote the charity auction in the cities the package is available are appreciated.

For more information and a link to the auction, visit our dedicated page at

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Photo: Andrew Bardwell, CC license.

Photo: Andrew Bardwell, CC license.

I went to prison last week – for good cause.

I went to prison for the same reason I went to the White House two weeks before: to meet with people who are dedicated and WORKING, to help end veteran homelessness simply because veterans do matter.

The good cause was to thank the facility’s inmate veterans group for their help in housing our nation’s heroes who are still on the streets. These inmates are also heroes who fought for our freedom, but have now lost theirs.

The good cause was to receive a check for $252, which they wanted to donate to Veterans Matter. The money was raised at the Toledo Correctional Institution through a lasagna dinner fundraiser the inmates had just completed. It was a pretty nifty idea: prisoners who wanted to support the cause, or just have a taste of Italian cuisine for $8, could pre-order a huge helping of lasagna along with salad and garlic bread.

In meeting them I was moved by their humanity, their compassion, their dedication to those still on the streets. It again verified what I have seen time and time again on the streets: those who have the least, give the most. I have seen those with nothing give much. More than those with much, who give nothing.

The barbed wire reminded me this was not any group. They know where they are, they know it sucks, but they decided if they are going to be there, then dammit they want to do what they can to help others.

Though we have long been taught prison is filled with bad people, I did not feel that. I felt warmth and compassion. During my half hour talk, I felt a room full of people smiling, laughing at my jokes, moved like I am by the story of Jimmy, and equally committed AND WORKING to help veterans abandoned on the streets of our nation. They had lost their rights, but not their humanity and compassion – so said their actions, not just their words.

This group could have been any group I speak with; high schools, college classes, rotary clubs, church groups. It had all sorts of characters in all sorts of shapes, sizes and looks; from businessmen to tattooed canvases. The barbed wire reminded me this was not any group. They know where they are, they know it sucks, but they decided if they are going to be there, then dammit they want to do what they can to help others.

Speaking to them for a half hour, I did not feel I was surrounded by bad people. I felt that I was surrounded by two dozen people who had done bad things and got caught. I say “got caught” because the truth is, I could have been one of those sitting in that seat. As an addict and alcoholic, I did indeed do bad things. I just never got caught.

After my talk I stayed to chat with the group. I met the fellow who organized the fundraiser, a former marine and the head of the prison’s veteran group. He was almost in tears over the plight of our homeless veterans. Another man, who is part of the state-wide prison veteran group, along with a couple others who were brimming with pride, brought their dogs in to meet me. The dogs are part of the Puppies in Prison training program by Assistance Dogs of America, a program that takes in homeless dogs to have inmates train them to become assistance dogs. The handlers’ smiles went ear to ear with pride as they described their role in helping others.*

One of the very likable men I met turned out to have killed two people. In an instant he went from XXXX, the very nice man I met who cares so much about those veterans still on the streets, to the label of “murderer.” Same man, different lens.

And I got to know the men, their backgrounds. To one I asked what he will do when he gets out? He said he will be released in 2128.

Reality hits. This is where my internal conflict began. I had met these men just as men; men of compassion caring about and DOING something for homeless veterans. As I got to know them and their stories, hearing why they are there… being honest, it scared me. Not just their crimes, but how I started re-framing my image of them once I added my layer of “judgment” of their behavior.

One of the very likable men I met turned out to have killed two people. In an instant he went from XXXX, the very nice man I met who cares so much about those veterans still on the streets, to the label of “murderer.” Same man, different lens.

I have often said: “not our job to judge”. I believe all of the life manuals, the Bible, Koran, Torah, etc., all say the same thing: Love ALL, and down the road a piece, God will do some judging. Love all.

Admittedly, being next to a real live murderer at first scared me and evoked feelings of fear and loathing, evidenced by my slight lean back an inch. He saw it, of course. But I had met the man based on his compassion.

Working through it in my head and heart (it took conscience labor), I realized the truth is what he DID is not who he IS. To me, he is still the compassionate human being I met who, in an instant of rage years ago, ended the life of two people. He is now in this facility to pay the price for that instant, the rest of HIS life, times two. They own his life, but not his soul. His soul shines today; I saw it.

This speaks to the topic of redemption, which is another topic for another day.

For me, this visit caused a profound insight. I found when it comes to homeless veterans, there is no difference between the people I met at the White House and the people I met in prison. Both of these groups not only say “Veterans Matter”, they are doing something about it. But there IS a huge difference between the men I met in prison and many other Americans…

So often I hear “We are behind you all the way.” But they are way behind; in fact, on the sideline, just cheering.

The inmates at Toledo Correctional Institution and all the advocates and leaders at the White House are not behind the veterans who are abandoned on the streets. They stand WITH them, by action.

Veterans Matter. We [all] take care of our own.


*Prison rules dictate I not use the men’s names. But to the men I met, if you read this, and I hope you do, great work! Your compassion helps many veterans.

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register5_Scott_flickrThe advent of technology has seen incredible strides in making human lives more comfortable, productive, and efficient. But it’s also created more accessible means of giving back. You’ve probably encountered it checking out at the grocery store: “Would you like to round up your total to donate to prostate cancer research?”

Everyday institutions have started employing these opportunities more and more, offering the chance to give small amounts easily during a credit card transaction. This means people are more likely to give.

If you’re willing to donate 78 cents each time you go grocery shopping, that seems more feasible than shelling out a $100 donation once a year. Instead of having to write out a check, address an envelope, and buy a stamp, people can slide their credit card, pay for groceries, and donate, simply by pressing a button. It might not seem like much, but more people donating small amounts adds up to big change. More potential donors are reached, and when people give once, they’re likely to give back. For example, supporters who favorite a nonprofit on eBay give up to 20x more.

Veterans Matter is signed up through our parent nonprofit, 1Matters, with both eBay and Amazon, so give back next time you shop or sell! All monies collected via these sites go to Veterans Matter.

eBay Giving Works
Find charities signed up with eBay and mark your favorites. As a seller, you can list any item you sell of your choice and donate between 10-100% of the proceeds.

Browse the same online shopping sphere with AmazonSmile as you would with any other purchase on the Amazon site, and the foundation will give 0.5% of the price of your eligible purchase toward a charity of your choice.


Other sites you can use to give back to other charities:

Round It Up America
Participating restaurants choose 3 charities as grant recipitents, then offer their patrons the opportunity to round-up their tab to the nearest dollar to give to any of those 3 charities.

Round Up
Sign up to get any odd figure rounded up to the next sum every time you use your credit or debit card. You can also sign up to do it on utility and mobile phone bills. 100% of the extra change goes to the charity!

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Forgive the lack of updates on blog. Follow us on Facebook or Twitter if you would like to keep up with the updates in real time.

Also, please forward this to any of your friends or business associates who also care about our veterans as much as you do.

The great news is we haven’t written lately because we have been busy helping house veterans.


Yes!!!!!! Three hundred veterans and veteran families have now been housed by Veterans Matter in six states. How cool! That is what it is all about.

We are now in fundraising mode for Ohio, Michigan, Washington, and the rest of Texas. Anybody you know we should connect with, let us know.

What your help has done

This is the latest that YOUR participation has led to. Because of your help, and the help of others, we were invited to the White House to participate in the White House Summit to End Veteran Homelessness. (See below for Ken’s first-hand account.) This was 70 of the national thought-leaders on veteran homelessness, from both sides of the aisle, coming together to focus on one thing, the very thing that caused YOU to join us: Housing our Heroes!

What they like about Veterans Matter is how fast and efficient we are. We can literally be operational in any city in one hour and house veterans the same day. And of course, something fast and efficient is indeed an anomaly in the government, eh?

The work begins now as Veterans Matter joins others in this mission: the White House, Joining Forces, VA, HUD, USICH, Atlas Research, the Rapid Results Institute, Community Solutions, and all the other local community partners to focus on 25 cities to end veteran homelessness and crack the code to end all homelessness.

Thank you, Cumulus, and…

For May, the kick-off of the national public service campaign on Cumulus was a huge success by nearly every measure. About $30k was raised in May, and we have about 5 groups in different parts of the country who are now establishing events to help raise the money for the veterans in their areas. Conservatively, that will likely amount to at least another $100k. This would not have happened without YOUR help.

We love giving credit where credit is due. To date, we have a dozen artists engaged with Veterans Matter and more to come. And credit for each of those artists is shared with their incredible management, publicists and staff who too care about helping us get the unhoused veterans a pillow for their heads tonight, rather than concrete.

Cumulus Media
Darius Rucker
Darryl Worley
Dusty Hill
Emerson Drive
Jennifer Nettles
John Fogerty
John Mellencamp
Kid Rock
Kix Brooks
Mitch Albom
Natalie Stovall + The Drive
Stevie Nicks
Gary Sutton of WSBA-AM910 in York, PA
TJ Hart of WJBC-AM1230/FM98.7 in Bloomington, IN
Lauren Cohen & Rob Hart of WLS-AM890 in Chicago, IL
Lisa Wexler of WFAS-1230AM in Westchester, NY
Jim Buchanan of WICC-600AM in Bridgeport, CT
Hal Jay of WBAP-AM820 in Dallas/Fort Worth, TX
Robert Rees of 98.3 The Torch FM in Urbandale, IA
Kevin Miller of KARN-102.9FM in Little Rock, AR 

We thank you all again

Our efforts are growing on other fronts… Balls are rolling, and we will keep you informed of the progress. For example, in some cities we will be doing blitzes to the camps, abandoned buildings, and streets to find other unhoused veterans who may not know about the program and get them housed. Other cities are planning concerts, and we’ll need all the help we can get from YOU to make it happen. We will indeed keep you informed of all the progress so you can help in any way you desire. Keep up real time on Facebook and Twitter, and click here to join our email list if you haven’t.

And where it really counts, we have now housed 300 veterans, including veteran families with children in six states. YOUR support, YOUR voice, YOU leading by example is what reminds all Americans, time and again, that we must take care of our own. If we don’t, who will?

All of this has been done because you care. And we all thank you from the bottom of our hearts. You are my heroes, and you are the heroes to every one of the men, women, and children who no longer have cement for a pillow. Veterans Matter: YOU take care of our own!

Mr. Ken Goes to Washington

whitehousevisit_michelleUntil you are actually sitting there – the East Room of the White House, watching formerly homeless veterans who have been housed tell their story, then First Lady Michelle Obama works to unite all who care about them, Democrat and Republican, to help end veteran homelessness by 2015 – do you believe it is really going to happen.

Being personally invited to the White House to be a part of the national solution to end veteran homelessness was one of those things in life that you never even think of. Why would you? It never happens to us “regular” people. That is one of those “Sure, when hell freezes over” scenarios.

I couldn’t believe it. A formerly homeless alcoholic sitting in the White House. I kept waiting to hear “How did he slip in? Security!” And my friends, they believed it even less.

But when you find out the reason you are there is because 70 or so other people, (someone called them “thought leaders), all have cut out all the bullshit and just put their heads down to focus on what we want to do – get as many veterans as you can housed as fast as we can – then you get charged.

I was awestruck meeting these incredible people who were doing such great work. Michelle Obama had a smile that lit up the entire room.  The new VA Interim Secretary Sloan Gibson, the outgoing HUD Secretary Shaun Donovan, and the veterans who spoke who were housed by HUD-VASH all rallied the troops to laser-like focus.

Props go to Jessica Venegas, an inspiring woman who helped execute the successful 100,000 Homes Campaign; I want to be like her when I grow up. She is the reason we were there, she is the one who brought our work to the attention of the White House. Also, big props to Luke Tate, White House Senior Policy Advisor, and the new head of USICH, Laura Green Zellinger, who coordinated the conference which followed the Mayors’ Challenge event, which Toledo Mayor Collins attended. By the way, he is fun to wait in a security line with. Love that man.

(As for the White House itself, I can say nothing that has not been said. Remarkable history had been made there. We were in the East Room for the event. When we arrived, we were welcomed by the Marine Corp Band combo. In addition to the hobnobbing, I was distracted by this incredible, beautiful, long piano. I had never seen anything like it. It was a Steinway which had been given to the White House in 1938. I looked it up when I came back. For those who get geeked about such things, this video shows you the piano and its history.)

I personally want to thank all of you for your support. I know the real reason I was sitting there was because of the work you all do to make this happen. I am so grateful!

Back to work. We are now working to raise the funds to house the next 300 veterans in 25 more cities.

Onward – Homeward.


P.S. Funniest thing: “Hi Ken, and what group are you with?” Me: “I saw an ad on Craigslist for a housekeeper. Turns out this is the house.”  Yep, that’s what happens when you put a comedian in the East Wing. – kml

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patrioticradio…coming to a station near you? Maybe!

Here is a quick outline of the interviews Ken Leslie, founder of Veterans Matter, will be having over the next few days to get word out about our push to house 1000 veterans this spring, supported by quite a group of celebrities!

We’ve included each station or show’s social media channels, so you can help by liking/following and posting or messaging your appreciation to them for having us on. Let’s go team – #GetVetsHoused!

Friday, May 23, 2014

Monday, May 26, 2014 (Memorial Day)


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ice t vm promo_fb_1200x627

TOLEDO, OH, May 20, 2014 – Grammy winning recording artist, actor and filmmaker Ice-T has adds his efforts to the growing roster of notables helping the Ohio-based nonprofit program Veterans Matter to house many of the over 57,000 veterans living on the streets and in shelters.

Ice-T’s public service announcements begin airing nationally today on Cumulus Media radio and digital properties, joining musicians Kid Rock, Kix Brooks, John Mellencamp, Darius Rucker, Darryl Worley, Stevie Nicks, Dusty Hill, Emerson Drive, Jennifer Nettles, Natalie Stovall and The Drive, and author Mitch Albom in the effort.

“Thousands of veterans are homeless and living veterans on the streets of our nation tonight. Streets where they are being beaten, robbed, even killed. Let’s take care of our own.” said Ice-T of the Veterans Matter campaign to house veterans.

Veterans Matter, a national program of 1Matters, a 501(c)3 not-for-profit, was started in 2012 in Toledo, Ohio, by Ken Leslie, himself a formerly homeless alcoholic. He became aware that the primary obstacle facing many homeless veterans eligible for long-term housing assistance was the lack of an average $750 rental deposit, which is not covered by the HUD-VASH voucher assistance program. He created the Veterans Matter program to pay that deposit directly to the landlord and join the national effort to house all homeless veterans by the end of 2015.

“We had one veteran in Texas who had been in a shelter for 4 years, ever since Hurricane Ike hit.  She has issues that make working and staying focused difficult. HUD-VASH and Veterans Matter were able to get her a pillow under her head in her own bed, in her own room, in her own house,” explains Leslie. “Multiply her story by a thousand more veterans and you see why we are working so hard. We can and must take care of our own.”

The effort to house homeless veterans has the national support of broadcast heavyweight Cumulus Media, where a campaign of public service announcements by the aforementioned artists encourage Americans to send donations of any amount to Veterans Matter by texting “VETS” to 41444.

“Cumulus, the artists, and all of those involved with Veterans Matter, are examples of how we, as Americans, are just pitching in to do one small part to help house even one more veteran,” says Leslie.

Veterans Matter partners with the U.S. Department of Housing and Urban Development (HUD) and Veteran Affairs (VA) to provide rental deposits to homeless veterans that qualify for voucher-assisted living but can’t fund the initial housing costs. According to Leslie, some of the artists have even anchored fundraising in their home states, helping to raise a good share of the almost $250,000 raised so far. 100% of the money raised goes to the program, as overhead costs are donated in-kind.

Leslie cites a recent email received from a VA social worker that underscores the worth of the efforts that are uniting Ice-T, his fellow supporting artists, along with Cumulus and other Americans in the campaign:

“When I told the veteran this has happened and he received his key to the apartment he became tearful and said, “I have been homeless for several years and thought this would never happen, ever.”  Later I dropped him off at the library.  He called about 20 minutes later and said, “I just realized that I have a key to my own place, I know where I am going to be sleeping tonight. It is like the stress of the last several years has been lifted off my shoulders at once. Thank you so much for helping me.” This IS why we do what we do.  You and Veterans Matter are such a huge part of this and I thank you so much!” – Larry S., VA social worker, Bloomington, Indiana.

Summing up the campaign, Ice-T says, “They fought for us. Now we fight for them. Veterans Matter.”





Cumulus Media Radio Properties Partner in Nationwide Campaign to Secure Housing for Vets
Kid Rock: Veterans Matter
by Veterans Matter – a program of 1Matters


TOLEDO, OH – May 1, Over a dozen celebrities have teamed up with Ohio-based Veterans Matter to generate awareness about the issue of homeless veterans and to help raise funds that will decrease the number of unhoused vets on our streets. The campaign is supported by media giant Cumulus Media which is airing Veterans Matter celebrity-voiced public service announcements in 110 U.S. markets May 1 – 31, 2014.

The thirty-second announcements, encouraging listeners to pledge support by texting “VETS” to 41444, are voiced by musicians Kid Rock, Kix Brooks, John Fogerty, John Mellencamp, Darius Rucker, Darryl Worley, Stevie Nicks, Dusty Hill, Emerson Drive, Jennifer Nettles, Natalie Stovall and The Drive as well as author Mitch Albom.

“It’s really important to me that we take care of our service men and women,” says Kix Brooks. “There are so many precautions taken to be sure they’re safe while they’re serving, but we also need to keep in mind what happens when they get home.”

Veterans Matter, a national program of 1Matters, a 501 (c) 3 not-for-profit with roots back to 1990, was started by founder Ken Leslie in 2012, after learning that the biggest obstacle facing some 60,000 homeless veterans eligible for housing assistance was the lack of a rental deposit, which is not covered by the HUD-VASH voucher assistance program.

“When you are working on the streets you see veterans beaten, robbed, even killed, yet if that happened behind enemy lines Americans would be outraged,” explains Leslie. “Veterans Matters is just some regular Americans taking care of our own one at a time, just because we should, and because we can, everyone can.”

To date, Veterans Matter has housed 235 veterans, and veteran families, in six states. Partnering with the US Department of Housing and Urban Development (HUD) and Veteran Affairs (VA), Veterans Matter provides rental deposits for homeless veterans who qualify for voucher-assisted living but are unable fund the initial housing costs. With the outpouring of celebrity support and the backing of Cumulus Media, Veterans Matter has high hopes of being able to help house 1,000 more veterans in 2014. 100% of funds raised go toward the program.

“We must help get these warriors back into housing and recapture their lives,” says Dusty Hill of ZZ Top. “We must take care of our own. Veterans Matter.”

Visit and for more information and to join the campaign.

# # # contact: Jean Mollmann | | 206.947.5326

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