Broadcast Resources

Veterans Matter Broadcast Campaign Resources

This page is for the convenience of our radio partners nationwide who are running our celebrity PSA’s.

Cumulus Stations: We have customized several of the psa’s and digital media. Contact us directly to get the images for your station.

Thank you for helping us get the word out! Your decision to run these spots WILL help house hundreds of homeless veterans. Hundreds! How cool is that?

Seriously! Please run these as often as you deem appropriate. You have the power to change lives.


To refresh, Veterans Matter is an innovative program created by a man who himself is formerly homeless, to house 30 local homeless veterans.  It has gone viral and gained the support of 30 artists and celebrities (Katy Perry, Kid Rock, Ice-T, Gary Sinise and others) who are raising funds or awareness, turning Veterans Matter into a national movement. The reason it is gaining so much attention is because it is so darn simple that we have a 100% success rate housing homeless veterans in the VA’s LONG-TERM supportive housing program, which has a 91% success rate keeping them there. Veterans Matter: We Take Care of Our Own.

We wanted to make this as easy and convenient for you as possible. Below we have 30-second radio PSAs and/or videos designed to be suitable for a variety of radio formats. Some – like Gary Sinise, Gene Hackman, Susan Sarandon and Anne Heche – can be run in any radio format (except maybe pop) as they appeal to the 30-54 demo.

We also have linked their campaign videos and official photos which you can post on your station’s websites, and social media (please).

Below that are four emotional images which can be posted as well. For the top two we left room for your station logo on the right side, below the Veterans Matter logo. And at the bottom are other resources you can use for on-air talent and social media resources if you want to go “all-in” in helping house our veterans.

Again, we thank you so much. You have the power to save veterans’ lives. Thank you for using that power!

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Radio PSAs, Videos and Photos

Right click the PSA links to download and save the MP3 files to your computer. Our social media & website materials include suggestions for using the official photos.

Anne Heche  PSA  |  Video  |  Official Photo

Big & Rich  Video  |  Official Photo

Darius Rucker  PSA  |  Video  |  Official Photo

Darryl Worley  PSA  |  Video  |  Official Photo

Dusty Hill (ZZ Top)  PSA  |  Video  |  Official Photo

Emerson Drive  PSA  |  Video  |  Official Photo

Gary Sinise  PSA  |  Video  |  Official Photo

Gene Hackman  PSA  |  Video

Heart  PSA  |  Video  |  Official Photo

Ice-T  PSA  |  PSA w/ Kid Rock |  Video  |  Official Photo

Jennifer Nettles (Sugarland)  PSA  |  Video  |  Official Photo

John Fogerty (Creedence Clearwater)  PSA  |  Video  |  Official Photo

John Mellencamp  Video  |  Official Photo

Kid Rock  PSA  |  PSA w/ Ice-T  |  Video  |  Official Photo

Kix Brooks
National use: PSA  |  Video  |  Official Photo
Tennessee ONLY: PSA TN

Madison Rising  Video  |  Official Photo

Mario Lopez  PSA  |  Video  |  Official Photo

Mitch Albom (Author)  PSA  |  Video  |  Official Photo

Natalie Stovall + The Drive   Video  |  Official Photo

P.J. O’Rourke  PSA  |  Video  |  Official Photo

Stevie Nicks  PSA  |  Video  |  Official Photo

Susan Sarandon  PSA  |  Video  |  Official Photo

Willie Nelson  PSA  |  Video  |  Official Photo


The Campaign 

There are over 47,725 veterans still homeless on the streets of our nation. This campaign will help us raise the funds necessary to quickly help at least 1,500 of them. Below are the resources to accomplish this mission.

Other Social Media & Website Materials

Click here as well as utilizing the images below.

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