SHARE

Share our #Cardboard2Headboard Campaign to your social media. We are active on Facebook, Twitter, Youtube, & Instagram.

CREATE

Create your own #Cardboard2Headboard sign and share it to your social media accounts and encourage your fans to support our homeless Veterans.

RECORD

Record a liner for our national terrestrial/streaming radio campaign. 30 seconds of radio quality audio, copy below. Email your audio to kleslie@veteransmatter.org

DONATE

Donate a unique item or “Meet & Greet” and we will setup a raffle to encourage our advocates and your fans to care for our homeless Veterans as much as you do.

SUPPORT EXAMPLES

WHY OUR VETERANS NEED YOUR SUPPORT

COVID-19 has put our nation’s homeless veterans at risk of life or death.  They need our help right now. We have housed 3,700 veterans in 25 states, and want to urgently house 1000 more.

With over 37,000 veterans still sleeping on cardboard, a growing number of stations and artists are urgently working with us to move them from cardboard to headboard in a warm, safe home of their own – because we should – because we can!

We need your help getting the word out. Below are more ways you can help.

Backstory

A chance visit by John Mellencamp to a Tent City event in Toledo, OH, in 2008, sparked the founding of 1Matters.org, a non-profit that creates and funds innovative programs to address homelessness.

Veterans Matter, a program of 1Matters.org, was initially launched in Toledo to house 35 local veterans in permanent housing. The program was expanded nationally at the urging and support of Dusty Hill of ZZ Top, John Mellencamp, and Mitch Albom, who wanted us to help house veterans in their home states of Texas, Indiana, and Michigan.

Since then, other Artist Advocates such as Luke Bryan, Lee Brice, Katy Perry, George Thorogood, Carrie Underwood and more, donated time to help raise money or awareness. We hope you will join us.

As an artist supporting our #Cardboard2Headboard Campaign, here’s even more ways to help:


Help Us

Spread the Word


Social Media 

Remind your fans that forgotten veterans are living on the streets. Use our content or create your own to urge all Americans to care as much as you do. You can add, and then share our Facebook page here,

Campaign hashtag: #Cardboard2Headboard. Campaign website: Cardboard2Headboard.org

Add and share our Instagram: VeteransMatter  Twitter: @GetVetsHoused  Use our dynamic group of shareable images, or post your own.  This content can loop your fans and followers back to your website for more info.

Campaign hashtag: #Cardboard2Headboard. Campaign website: Cardboard2Headboard.org

Spread the #Cardboard2Headboard message by creating your own unique cardboard message and sharing with your friends, family, and fans on social media. Urge your fans to do the same, linking you and the campaign #Cardboard2Headboard.

Campaign hashtag: #Cardboard2Headboard. Campaign website: Cardboard2Headboard.org

 

  • Sheltering-in-place is hard to do when you don’t have shelter
  • Help me move a veteran from Cardboard2Headboard.org
  • I just helped move a homeless veteran from Cardboard2Headboard.org
  • When you know veterans will die if you don’t, you just do
  • We don’t know them all, but we do owe them all
  • Our veterans are not alone, they have you
  • Be creative—write an inspiring message of your own to bring our heroes home for good!

Lend your voice by recording a liner for our national terrestrial and streaming radio campaign. Under 30 seconds of quality audio for radio. Email your audio to kleslie@veteransmatter.org

Radio #1– HI, THIS IS ______ . DURING THIS CRISIS, HOMELESS VETERANS ARE ALONE – OFTEN SLEEPING ON NOTHING MORE THAN A PIECE OF CARDBOARD.

YOU HAVE THE POWER TO MOVE THEM FROM CARDBOARD TO HEADBOARD, AND WE NEED TO ACT NOW!

HELP VETERANS MATTER MOVE MORE HOMELESS HEROES FROM THE STREETS INTO THEIR OWN HOME BY VISITING CARDBOARD2HEADBOARD.ORG.

WHEN YOU KNOW THEY WILL DIE IF YOU DON’T, YOU JUST DO.

THEY ARE NOT ALONE, THEY HAVE YOU!

Radio #2 – HI, THIS IS ______. DURING THIS CRISIS, HOMELESS VETERANS ARE ALONE – OFTEN SLEEPING ON NOTHING MORE THAN A PIECE OF CARDBOARD.

WE NEED TO ACT NOW! YOU HAVE THE POWER TO MOVE THEM FROM CARDBOARD TO HEADBOARD.

EVERY DOLLAR DONATED TO VETERANS MATTER MOVES A HOMELESS HERO FROM THE STREETS INTO THEIR OWN HOME. TO HELP VISIT CARDBOARD2HEADBOARD.ORG.

THEY ARE NOT ALONE, THEY HAVE YOU!

If you know others who care about homeless veterans as much as you do, create your own online “show”

Post a creative, unique video showing your support for our homeless veterans. Consider challenging friends or fans to post their videos about why they care about veterans.

Campaign hashtag: #Cardboard2Headboard Campaign website: Cardboard2Headboard.org

Let us know if you would like to have a phone with one or more of our participating stations about Veterans Matter and the veterans on the streets.


Or House

Another Hero


Fundraising 

Create a quick Veterans Matter Facebook Fundraiser or Birthday Fundraiser. Easy and VERY effective. Click here to start your Veterans Matter Facebook Fundraiser today. 

Publicly challenge to your fans to create their own #Cardboard2Headboard message or fundraiser and offer a prize (sing a Zoom song with you, personal Zoom interview, etc.) to the best sign.

Let us know if you would like to be a celebrity judge (or participant) for our Cardboard2Headboard Messaging Contest by encouraging supporters to vote through donations. Contact kleslie@veteransmatter.org for more details.

Donate a portion of merchandise sales to Veterans Matter.

Publicly challenge your friends and fans through the press and social media to match or exceed your donation.


Veterans Matter

Talking Points


Facts & Statistics

To date Veterans Matter has housed over 3,700 homeless veterans in 25 states. . . 25 states to go.

EVERY dollar we deploy results in another veteran housed in LONG-TERM VA supported permanent housing that has a 91% success rate keeping them housed – every time.

98% of the veterans we help do not even know it is us who help them. Our donors are more like guardian angels, quietly answering a veterans’ prayer of “Where could I ever get the deposit?”

Veterans Matter partners with the VA homeless program to immediately provide rental deposits for chronically homeless veterans who have nowhere else to go.

When the VA homeless programs identifies a veteran with nowhere else to go for the deposit, our online referral system automatically approves the deposit, and we send the check the same day.

According to HUD, there are still more than 37,000 homeless veterans still on the streets, in their cars, or in crowded shelters.

Every $1 donated becomes over $100 in additional veteran support services once housed.

Veterans Matter has the ultimate in transparency. Every single day the number of veterans housed, and where is posted on our website.  We have an 8% admin rate and the highest possible rating from GuideStar and the Better Business Bureau.


Note from Ken, Advocate-in-Chief


Add a pandemic that is killing the most vulnerable, you understand our sense of urgency and why we are working tirelessly to get every veteran we can, housed as fast as we can.

Having been homeless myself, I know even one more night might be one too many for the 37,085 homeless veterans living on the streets of our nation.

There are homeless veterans this very minute who have ready and waiting housing but cannot go in simply because they do not have the deposit. I created a way to solve this problem and immediately get the veteran housed, which to date, has helped over 3,700 veterans get housed in 25 states.

Now, the veterans need us more than ever. It is literally life and death.

Though we are housing twice the number of veterans as last year, the pandemic has drastically reduced corporate and major donors. We want to unite the entertainment and radio industries to raise one million dollars to house 1000 more veterans.

We want to use the #Carboard2Headboard campaign as a vehicle to unite us all. We hope you will join us right now; veterans are dying for us to help them. They are not alone, they have YOU!

It really is simple: When you know veterans will die if you don’t, you just do. So we fight for them. We will never quit fighting for our Veterans, just as they never quit fighting for us.

Ken Leslie – Advocate-in-Chief


HOW IT WORKS

Produced by the Department of Veteran Affairs, this 3-minute video explains how our partnership produces immediate results.

The VA Homeless program staff finds the homeless veterans wherever they are: in shelters, living on cardboard on the streets, in the woods, or in their car, and helps them secure LONG-TERM permanent housing, with continued VA case management.

When homeless veterans have nowhere to go for the last obstacle, the deposit, their VA case manager uses our online system to request the deposit funds which are immediately approved, and the check is sent to the landlord the same day. This means every single dollar we deploy results in another veteran housed, every single time, in permanent housing that has a 91% success rate keeping them housed.

We have housed 3,800+ veterans in 25 states and urgently want to house 1000 more.