Radio Broadcast Campaign Resources Archive


In this time of dire emergency for the homeless veterans still on the streets, we created this page for our radio partners nationwide to have the resources to engage your station and community in the national effort to house as many veterans as we can, as fast as we can, where ever we are needed.

Our #Cardboard2Headboard Campaign is one of the tools we are using to get the word out. Any other ideas you have are most welcome.

In addition to the PSA’s, if you wanted  you could engage at the station and jock outreach.

Thank you for helping us get the word out! Your decision to run these spots WILL help house hundreds of homeless veterans. Hundreds! How cool is that?

Please run these as often as you can, as appropriate. You have the power to change lives.

To refresh, Veterans Matter is an innovative program created by a man who himself is formerly homeless, to house 30 local homeless veterans. It has gone viral and gained the support of 20 artists and celebrities (Katy Perry, Kid Rock, Ice-T, Gary Sinise and others) who are raising funds or awareness, turning Veterans Matter into a national movement. The reason it is gaining so much attention is because it is so darn simple that we have a 100% success rate housing homeless veterans in the VA’s LONG-TERM supportive housing program, which has a 91% success rate keeping them there. Veterans Matter: We Take Care of Our Own.

We have 30-second radio PSAs and/or videos designed to be suitable for a variety of radio formats. Some – like Gary Sinise, Gene Hackman, Susan Sarandon and Anne Heche – can be run in any radio format.

We also have linked their campaign videos and official photos, which you can post on your station’s websites and social media.

Below that are four emotional images which can be posted as well. For the top two we left room for your station logo on the right side, below the Veterans Matter logo.

Again, we thank you so much. You have the power to save veterans’ lives. Thank you for using that power!

Radio PSAs, Videos and Photos

Right-click the PSA links to download and save the MP3 files to your computer. Our social media & website materials include suggestions for using the official photos.

Anne Heche PSA | Video | Official Photo

Big & Rich Video | Official Photo

Darryl Worley PSA | Video | Official Photo

Dusty Hill (ZZ Top) PSA | Video | Official Photo

Emerson Drive PSA | Video | Official Photo

Gary Sinise PSA | Video | Official Photo

Gene Hackman PSA | Video

Heart PSA | Video | Official Photo

Ice-T PSA | PSA w/ Kid Rock | Video | Official Photo

Jennifer Nettles (Sugarland) PSA | Video | Official Photo

John Fogerty (Creedence Clearwater) PSA | Video | Official Photo

John Mellencamp Video | Official Photo

Kid Rock PSA | PSA w/ Ice-T | Video | Official Photo

Kix Brooks
National use: PSA | Video | Official Photo
Tennessee ONLY: PSA TN

Madison Rising Video | Official Photo

Mario Lopez PSA | Video | Official Photo

Mitch Albom (Author) PSA | Video | Official Photo

P.J. O’Rourke PSA | Video | Official Photo

Stevie Nicks PSA | Video | Official Photo

Susan Sarandon PSA | Video | Official Photo

Willie Nelson PSA | Video | Official Photo