If you clicked the link it is because you care about veterans and likely wanted to see if this was a legit program. Yes, it was created by a formerly homeless guy/turned CEO, has an 8% Admin Rate, no big salaries and pure transparency. After due diligence, more and more Artist Advocates and their teams are helping. We hope you become one of those.
Every Artist helping us already has NUMEROUS causes they support, yet they stood up with the voiceless veterans on the streets who needed their help. If you feel called to join us, history will show that you too responded to their call. Whether you give minutes or hours, raise a dollar or dollars, you will be DIRECTLY helping another hero get housed.
EVERY SINGLE DOLLAR WE DEPLOY RESULTS IN ANOTHER VETERAN HOUSED IN PERMANENT HOUSING, EVERY TIME!
There is no playbook for building a national movement. Yet, thanks to CUMULUS Media and Westwood One Networks, at this year’s 54th Academy of Country Music Awards, a dozen compassionate Country artists recorded liners to help us house over 150 more veterans. They joined 20+ other artists across all formats who too serve as that voice for the voiceless, by providing unique fan experiences, onetime PSA’s for social media, to unsolicited videos produced by their support team. In all, 3,500+ veterans or veteran families are no longer sleeping in their cars, on the streets or in shelters.
We are now rallying others in the industry who care about veterans, into one cohesive force. If you feel inspired to help us help the veterans on the streets, read on.
A chance visit by John Mellencamp to a Tent City in Toledo, Ohio, in 2007, sparked the creation of the non-profit, 1Matters.org (long before the various “Matters” groups). Managed and largely funded by a formerly homeless addict/alcoholic turned CEO, Ken Leslie, 1Matters creates and funds new programs which actually and efficiently help the homeless. The Veterans Matter National Homeless Veterans Housing Program is their first national program.
NHVHP went national in 2014 after Dusty Hill asked Ken to expand his veterans housing program to help house the vets in Dusty’s hometown of Houston. Ken created a cloud-based system to accommodate Dusty’s request and get Houston vets housed in the long term, permanent housing. Nearly $500,000 has been raised and nearly 1,000 Texas veterans have been housed – just because Dusty cared about “my veterans.”
After John Mellencamp and author Mitch Albom had Ken expand the program to their home states (along with funds raised by other Artist Advocates including Bob Ritchie, Katy Perry, artist management, and two national Cumulus Broadcasting radio campaigns) the program grew to 21 states. This history has been well documented in the industry and national press.
At this point, if you feel called to help in any small or large measure, please do. We can provide all the content/talking points etc. you need to help get the word out, house veterans, or inspire others to help. Any ideas you have are very much welcome!
Note from Ken
Having been homeless myself, I know even one more night might be one too many for the 37,085 homeless veterans living on the streets of our nation. It pissed me off that any veteran would have to continue to live on the street when they didn’t have to.
So I created a simple way to help get them housed quickly into PERMANENT housing. When a couple of celebrity types asked me to replicate it in their home states and committed to raise the funds, I created an online system to help get them housed in literally minutes.
I created it to be something I would want to donate to: Low cost – high efficiency – high impact, and completely transparent. Admin expenses are 8% and every dollar we deploy results in another veteran housed every time. As for transparency, every day we post on our website the number of veterans, veteran families, and families with children housed, and where.
This accuracy of reporting allows us to pinpoint results. For example we know because of Dusty Hill’s engagement, over 1,163 Houston veterans got housed. Or we know John Mellencamp was responsible for over 317 Indiana vets getting housed, and counting.
As for credibility, it has all been well documented in the press.
Right now, our mission is to recruit the famous to crusade for the anonymous. By helping us illuminate the hidden struggle, you can motivate Americans to help those who served, but now live on the streets. Whether you want to help raise funds, or just help us get the word out, it will all result in another veteran or veteran family with children get housed. Every time.
It really is simply that simple. If you feel called to help us help them directly, or just be a voice for the voiceless, that’s simple too, just join us.