Today we are launching our national “Veterans Matter – 60,000 Soldiers Housed” campaign. To help promote the campaign, ZZ Top has signed on as our first spokes-peeps. Last month in Detroit we shot a psa released today. shooting the psa for us last month. Besides the psa, they will be promoting the campaign during their upcoming tour starting next month to support their new album “La Futura,” enlisting other musician friends to help with the cause a number of ways, promoting it on their websites and social media, and a couple other little things we are chit-chatting about.

Veterans issues have been something close for the band, and especially close to the hearts of Dusty Hill and his wife, Chuck. (Chuck? Yes, seriously. She rocks! To hear her story add Dusty Hill on Facebook.) They both are “fighting mad” to hear so many of our veterans are on the streets and in the shelters, AND there is something we can do about it to get one more unhoused veteran off the streets, TODAY!

Below is the video and press release which we are releasing to the mainstream press. The band’s publicist Bob Merlis will be releasing it to the music industry.

We want to move fast and get the word out FAST! There are 60,000, yes, 60-freaking-thousand men and women who put our lives on the line who are now on our streets. FAST!

Here’s how you can keep up:

We have set up a Veterans Matter website here to keep track of the campaign

You can “like” Veterans Matter on Facebook here

You can “like” the 60,000 Soldiers Housed campaign on Facebook here

You can “like” Dusty Hill’s page on Facebook here

You can “like” the band on Facebook here

You can find the band’s website here


We love giving credit where credit is due. This psa is is the product of a great team of volunteer project.

  • First props of course go to the band for their gracious southern hospitality. Dusty for shooting with us, Billy for agreeing to help us in the first place, and Frank for letting us use his dressing room to shoot the psa.
  • Chuck Hill for her enthusiasm and commitment!
  • Tour manager Pablo Gamboa was remarkably helpful and kind getting all the arrangements made onsite.
  • The remarkable video production team from Materni Media, Christie and Matt Materni. Great, expert, flawless team of shooters. Did i mention fun too? Thank you for giving up a day of making money to help those on the streets. Check out their great work here.
  • My wife Norma, the best teleprompter babe in the business.
  • Bob Merlis, who believes in the cause enough to make all kinds of magic happen!

And of course special props to Barb Petee, and the Promedica Advocacy Fund/Toledo Community Foundation for “Hey Barb, I got an idea called Veterans Matter….” “Hell yah we will fund that!” And she did, in seven days.

Thank you all for giving a rip about those on the streets. , onward – homeward…… ken

ZZ Top Joins Veterans Matter “60,000 Soldiers Housed” Campaign for Homeless Veterans

New Program Has Housed 20 Homeless Veteran Families in 6 Months

Toledo, OH – “It’s really disturbing that nowadays it has somehow become acceptable for American soldiers damaged by the physical or mental trauma of war to be abandoned, forgotten, and left homeless on the streets of our nation. On those streets they have been beaten, robbed and some even killed. If this kind of thing happened behind enemy lines we’d be outraged, says ZZ Top’s Dusty Hill. “Veterans matter and we should and must take care of our own,” notes the Rock and Roll Hall of Famer.

The federal government has documented over 60,000 homeless veterans abandoned on the streets and in the shelters of our nation. ZZ Top is helping do something about it by signing on to support and promote “Veterans Matter,” a rapid response pilot program created by, which has already helped house 20 homeless veteran families in its first six months. 1Matters is a nonprofit, based in Toledo, Ohio, that has the support of singer John Mellencamp and others associated with the music industry.

Veterans Matter was conceived by Ken Leslie, a former homeless person who is founder of following a conversation with the local coordinator for Healthcare for Homeless Veterans.

“The government has a really effective HUD and VA partnered program (HUD-VASH) which provides housing, case management and other services to unhoused veterans,” Leslie said. “We recognized a major and usually insurmountable barrier to access this housing is the fact that unhoused veterans often do not have jobs or the income to cover the required deposits and first month rent.”

The Veterans Matter pilot program was conceived in February to provide those upfront costs. Because the only access to the program is through the local HUD-VASH case manager, every veteran referred to Veterans Matter has already been pre-screened and preapproved by the VA for the housing voucher, case management, and selected property.

“All we do is write the check to the landlord. This simplicity allows 100% of the money raised to actually help the veteran families. This also guarantees a 100% success rate in getting those veterans housed,” Leslie explained.

Billy F Gibbons, singer and guitarist for ZZ Top, commented, “When we heard about this we were most impressed. We appreciate that this program is it is not one of those feel-good virtual-fundraising-under-veterans-names-programs. They get in, get the job done, and leave.”

Gibbons is referring the program’s public design. As allocations are only matched to the available HUD-VASH vouchers, the amount needed to be raised for each area is limited to the number of vouchers available for that region.

For example for FY 2012, Bridgeport, CT has only ten vouchers allocated. If the average first month/deposit is $750 per voucher, only $7,500 needs to be raised to match those vouchers and get ten veteran families housed.

On the high end is Los Angeles CA, with 800 vouchers. Based on the same example, only $600,000 would be needed to match the local vouchers.

“In my 23 years of working on the issue of homelessness, I have seen groups exploit the unhoused for financial gain. With 100% of the funds going to help the unhoused veteran family and no overhead or operating cost other than writing a check, this program is completely transparent. This not meant to be a massive program; it is, rather, an aggregation of small programs in communities in all 50 states working to get unhoused veterans and their families off the streets and into housing one at a time,” Leslie said.

The local pilot program estimated 35 VASH vouchers for the region and upfront costs of $750 so only $26,250 needed to be raised. The local Promedica Advocacy Fund immediately funded the program. Leslie points out the writing and mailing of 35 checks over a year does not justify staff costs or overhead. The program has already helped 20 veteran families in 11 cities and two states. Four of the veterans have been women, and nearly half have come from the recent OIF/OEF.

Representing the band, Dusty Hill has taped a public service announcement which can be viewed on the Veterans Matter website ( The band intends to help promote the “60,000 Soldiers Housed” campaign and Veterans Matter program during their upcoming tour to support the release of LA FUTURA, their first studio album in nine years.

Frank Beard, drummer for the band, said, “We’re happy to do our part to get the word out. We urge our musician friends to help us promote the ‘60,000 Soldiers Housed’ campaign and rally Americans to help get every unhoused veteran housed in their own community. How do you get 60,000 unhoused soldiers off the streets? One at a time.”

  • For more information contact Bob Merlis at 323.962.6887 or bobmerlis
  • To view the psa visit

About ZZ Top

Now in its 42nd year of performing and recording with the same line-up, ZZ Top has been recognized as one of the most iconic forces in American rock for just as long. They’ve been inducted into the Rock and Roll Hall of Fame (by Keith Richards of the Rolling Stones), have been named Official Heroes of the State of Texas and were recipients the Texas Medal of Arts Award last year and are set to receive the 2012 Classic Rock (UK) Living Legend Award. Their new album, LA FUTURA, will be released on September 11.

About 1Matters

1Matters began in 1990 in Toledo, Ohio, as the Homeless Awareness Project (HAP) by formerly homeless-turned-entrepreneur-turned-philanthropist Ken Leslie. The all-volunteer organization grew to become the national advocacy group after a 2007 visit by singer John Mellencamp to their annual Project Connect Community Collaboration event.

1Matters is a non-profit 501c3 which creates real time collaborative solutions to move unhoused individuals and families into domestic autonomy. Their Project Connect has been expanded to four additional cities; the group has provided start up funding of three street papers in Ann Arbor, Detroit, and Toledo. The most powerful example of this collaboration leverage is the Veterans Matter program uniting HUD, the Veterans Administration, and all Americans.

For more info about 1Matters, please visit

About Healthcare for Homeless Veterans (HCHV)

The HCHV Outreach Worker is the gateway to begin the homeless Veteran’s recovery. HCHV Outreach Workers are clinically trained mental health providers who determine what assistance and interventions are most appropriate to meet the Veteran’s unique needs.

If the Veteran is eligible, the Outreach Worker facilitates referrals for physical and mental health evaluations and/or to programs are the most appropriate for the Veteran, including the HUD-VASH program.

About HUD – VASH

The HUD-VASH Program combines the Department of Housing and Urban Development (HUD) Housing Choice Voucher (HCV) rental assistance for homeless veterans and their families with case management and clinical services provided by the Department of Veterans Affairs (VA) at its medical centers and in the community.

HUD-VASH assists homeless veterans and their families afford decent, safe, and sanitary housing through the distribution of housing vouchers.