Note from Ken

This is quite urgent in the time of COVID. The most vulnerable of all of us are the homeless veterans fully exposed on the street of our nation.

Like every other non-profit we lost a good chunk of revenue from the loss of events nationwide. So we called on our friends in the music and radio industries to help us fill in the gap. And by God they are. I truly am moved to tears by the support. More artists and radio stations are enlisting by the day.

What can you do? Go to  and join us.  You can create your own cardboard sign and post it on your social, (use #Cardboard2headboard) enter a celebrity raffle, or post your favorite artists video on your social. Be sure to tag them and #CardboardHeadboard so we can call it out if we can. Or email us your pictures and we will post them.

To every artist, to every radio station, and to you, we say thank you for caring. Sign up now and let’s move every veteran off of cardboard onto a headboard in a home for the brave, in the land of the free.


Music & Radio Team Up to Help our Homeless Veterans

Radio stations and musicians around the country work to house 2,000 homeless veterans in support of the Veterans Matter –National Homeless Veterans Housing Program’s Cardboard2Headboard campaign.

With COVID-19 presenting an increased danger to the lives of vulnerable homeless veterans, who are often sleeping on nothing more than a piece of cardboard, a growing cadre of musicians and radio stations are responding to the call and stepping up to help move more homeless veterans from cardboard to a headboard in a home of their own. All involved are committed to raising awareness or funds for Veterans Matter, an innovative grass-roots program that partners with local Veterans Affairs (VA) homeless programs.

“Yes, times are tough, but our veterans never quit fighting for us, so we sure as hell are never going to quit fighting for them,” said Ken Leslie, Founder of Veterans Matter. “Every veteran deserves a home for the brave in the land of the free.”

Artists leading the charge to kick-off the #Cardboard2Headboard campaign include John Mellencamp, Lee Brice and George Thorogood working to raise funds, and Brantley Gilbert, Kane Brown, Carly Pearce, Chase Rice, Justin More, Mitchell Tenpenny and others who have produced personal social media videos and voiced public service announcements to promote the campaign.

Fundraising efforts include raffles for a signed lithograph of an original John Mellencamp painting, a virtual meet and greet with Lee Brice, and a signed drumhead and vinyl record from George Thorogood’s collection.

Radio engagement is being shepherded by Mike McVay, President of Mike McVay Media Consulting. McVay said “One of radios greatest assets is community involvement. Serving those who served our country is the least we can do. We need to get the message out the help veterans go from cardboard to sleeping in a bed. Thus the slogan Cardboard 2 Headboard.”K100 Country and WXKR in Toledo and WJR in Detroit are the first stations to join the campaign.

Veterans Matter was launched in Toledo, OH to house 35 local veterans and expanded nationally with the support of Dusty Hill of ZZ Top, John Mellencamp, and Mitch Albom, who wanted to help house veterans in their home states.To date,the grass roots program has housed over 3,900 veterans in 25 states.

“Our mission is simple: house as many veterans as we can, as fast as we can. People are rallying behind our #Cardboard2Headboard campaign because the veterans need us now, more than ever. We must take care of our own,” said Leslie.

To join the artists and stations in advocating for our homeless veterans, visit

About Veterans Matter

Partnered with the VA’s Homeless Veterans program (HUD/VASH) –every dollar deployed by Veterans Matter results in another veteran housed in LONG-TERM, permanent, supportive housing with a 91% success rate keeping them housed. To date we have housed over 3,900 veterans in 25 states. For more information visit